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Arclight Labs Website
A launch website for a hardware lab that explains a technical product to buyers who are not engineers.
The project
From the first question to the shipped result
Every case study follows the same three steps: the problem in the client's words, what I did about it, and what changed after launch.
01
The challenge
The product page read like a datasheet. Sales calls started with ten minutes of explaining what the product actually does.
02
The approach
I rewrote the page structure around the buyer questions, then designed short visual explainers for each one. Technical specs moved to a tidy expandable table at the end.
03
The results
Sales now send the website before the first call, and the team reports shorter discovery meetings (template figures).
Details
What was built
Structure
Problem, product, proof, price. Four sections, each with one clear visual and one call to action.
- Animated product explainers
- Spec table with copy links
- Case study template in the CMS
More work
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Two project slots open for early 2027
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