All projectsBrand and UI
Fieldnote Brand System
A compact identity and UI kit for a coffee subscription start-up, from the logo mark to the checkout screens.
The project
From the first question to the shipped result
Every case study follows the same three steps: the problem in the client's words, what I did about it, and what changed after launch.
01
The challenge
The founders had a strong product and no visual language. Their app, packaging and website each looked like a different company.
02
The approach
We started with words, not shapes: five sentences the brand should feel like. From there I built a mark, a colour set and a type scale, then translated them into Figma components and design tokens the developers could use directly.
03
The results
One shared kit now covers the app, the website and printed inserts. New screens are designed in hours instead of days (template figures).
Details
What was built
The system
A rounded wordmark, two greens, one warm neutral and a type scale with six steps. Everything else grows from those pieces.
- 120 Figma components with variants
- Design tokens exported to JSON
- Packaging and social templates
More work
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Two project slots open for early 2027
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