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Tidewater Booking App
A booking flow for a boat rental company that cut the steps from search to confirmed booking from nine to four.
The project
From the first question to the shipped result
Every case study follows the same three steps: the problem in the client's words, what I did about it, and what changed after launch.
01
The challenge
Customers dropped off halfway through a nine step booking form, mostly on phones. The rental team spent evenings confirming bookings by email.
02
The approach
I watched six customers book on their own phones, then rebuilt the flow around three decisions: when, which boat, who is coming. Availability updates live and payment sits on the same screen as the summary.
03
The results
Bookings completed on phones rose clearly in the first season and confirmation emails are now automatic (template figures).
Details
What was built
Flow
Date first, then boats that are actually free, then guests and payment. Every step can be edited from the summary.
- Live availability calendar
- Saved details for returning customers
- Admin view for daily departures
More work
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