All articlesA small, honest token set beats a huge one nobody reads. Here is the structure I hand over on every brand and UI project.
Design tokens are only useful when the people building the product can find the right one in a few seconds. I keep every set small and named by role, not by colour.
A token called ink or surface survives a rebrand. A token called dark-grey-2 does not. Roles also make dark mode a matter of swapping values instead of renaming everything.
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The eight questions I ask on every first call, and how the answers turn into a fixed scope and a price the client can plan around.
Small teams rarely have time for a full design system. These are the five rules I follow to keep a data heavy interface consistent anyway.
Hourly billing rewards slow work and makes budgets hard to plan. Fixed project prices keep both sides focused on the result.
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